Food Unwrapped practices kitchen journalism; the reporters investigate the etiquettes of etiquettes, gluttonously consume commercials, are curious for the ordinary and ask simple questions about everyday products. This makes for astonishing answers and fascinating television. Stories about what we have put in our shopping baskets.
Each episode starts on the phone, with a simple question about a well-known product from the supermarket. While searching, the reporters try to find answers and end up in the world behind the product. And sometimes things are just a little different from what the wrapping wants us to believe.